CREATIVE VISUAL ARTIST
SUMMARY
With more than 15 years of experience, I am a skilled graphic artist and animator with a strong background executing visual design concepts while working with a wide variety of media. I have a proven ability implementing emerging technology solutions to drive efficiency and growth. I am proficient in leveraging my expertise to manage cross-functional teams, address new challenges, and lead to high-quality results.
PROFESSIONAL EXPERIENCE
ROYAL CARIBBEAN LTD | MIAMI, FL. | 2021 – Present
Sr. HTML Developer, Launch Creative
Sr. HTML Developer, Launch Creative
Developed engaging digital marketing assets including direct mail, animated and static banners; optimized for responsiveness and customer relevance, resulting in a high increase in click-through rates and on-time deliverables.
MIAMI DADE COLLEGE | MIAMI, FL. | 2021 – 2022
Character Design Professor
Taught the fundamentals of character design, storyboarding, and 2D/3D animation, to students pursuing a career in Fine Arts.
Implemented the course syllabus with the learning objectives and elaborated new instructional materials for the required topics.
Helped students to create their professional reel preparing them on their future growth.
Implemented the course syllabus with the learning objectives and elaborated new instructional materials for the required topics.
Helped students to create their professional reel preparing them on their future growth.
ROYAL CARIBBEAN LTD | MIAMI, FL. | 2014 – 2020
Associate III, VR Systems at Royal Caribbean | Sr. Web and Graphic Designer
Introduced 3D animated graphics and characters to VR simulated environments like the CAVE while supervising the feedback from architects, vendors, and clients.
Transformed marketing products into engaging promotional ads, addressing an efficient direct response across the multiple digital channels.
Led the product and marketing teams to redesign the Travel Agent website for onboarding process, improving retention and interaction.
Transformed marketing products into engaging promotional ads, addressing an efficient direct response across the multiple digital channels.
Led the product and marketing teams to redesign the Travel Agent website for onboarding process, improving retention and interaction.
BUENO INC. | MIAMI, FL. | 2012 – 2014
Creative/Interactive Designer
Designed on-brand visual elements, increasing product engagement by 40% and driving up print sales by 25% through effective conceptual translation into compelling visual presentations.
Devised and executed innovative marketing campaigns and content plans; transformed conceptual blueprints into high-impact assets, resulting in a 35% surge in consumer response and a 15% rise in sales.
Devised and executed innovative marketing campaigns and content plans; transformed conceptual blueprints into high-impact assets, resulting in a 35% surge in consumer response and a 15% rise in sales.
ART GALLERY FABRICS | HOLLYWOOD, FL. | 2011 – 2012
Web Designer
Crafted the catalogues, the app and 2 websites, to promote the company's main products and services, improving the performance for target audiences by 40%.
Created storyboards, animatics, and 3D animations for client’s promotional videos and advertising resulting in a 30% overall customer engagement.
Created storyboards, animatics, and 3D animations for client’s promotional videos and advertising resulting in a 30% overall customer engagement.
FREELANCE WORK
CITIUX CORPORATION
Launched a new brand identity for a re-branded product and its overall marketing material leading to a higher increase in company revenue.
Delivered visual solutions for a new app and produced print-digital promotional pieces and direct mail for clients contributing to a huge improvement in quarterly sales.
Revamped the client's 4 websites for a more intuitive user experience, maximizing its audience and profits.
Delivered visual solutions for a new app and produced print-digital promotional pieces and direct mail for clients contributing to a huge improvement in quarterly sales.
Revamped the client's 4 websites for a more intuitive user experience, maximizing its audience and profits.
EDUCATION
Master of Arts: Animation
SCAD | Savannah, GA
3D Animation
SCAD | Savannah, GA
3D Animation
Certificate: VR, AR, Game Engines
MAGIC Miami Animation & Gaming International Complex | Miami, FL
VR and AR
MAGIC Miami Animation & Gaming International Complex | Miami, FL
VR and AR
BA: Visual Art
ISA - Higher Institute of Art | Havana, Cuba
Painting, Illustration, and Sculpture
ISA - Higher Institute of Art | Havana, Cuba
Painting, Illustration, and Sculpture
SKILLS
Photoshop • Illustrator • Animate • InDesign • Dreamweaver • After Effects • Premiere • Substance • Maya • UE5 • Figma • HTML5 • Illustration • Storyboarding • Storytelling • Video Editing • Character Modeling • 2D/3D Animation • Painting